WeChat can detect the user’s location, so you can easily target people around you. For example, there is location-based marketing. There are many functionalities that you can use. This application suggests various ways to exchange with users. How can Wechat serve your business in China? But if your business is successful you should consider settling an office in China. What is more, users might be confused about the authenticity of your business. The most inconvenient point is that you cannot use WeChat to promote your product. Such a partnership means that, in a certain way, you can belong to this third Chinese company. However, it is connected with the legal entity that created the account. It costs only 500 USD, and the operation is fast. The account will appear with your company’s name logo and description. This procedure takes only 7 working days. In fact, they can apply for a WeChat official account by using your Chinese business license. WFOE allows a company to get into the Chinese market but with restricted conditions.Īnother solution is to get a partnership with a third Chinese company. If you are not from the 17 countries, then you have to create a WFOE which can be expensive and take a long time. With this local regulation, creating an official WeChat account as a foreign company is not always easy. Concerning license, only a few countries can apply for it.Īs a whole, there are 17 countries or regions including Hong Kong, Macau, Taiwan, Japan, Korea, Malaysia, Singapore, Thailand, Russia, United States, Canada, Australia, New Zealand, Germany, France, England, and Italy. Nevertheless, it is necessary to have a legal entity such as China’s residence ID and a China Mobile phone number. Create a WeChat Official Account as a foreign companyīut if you want to work in China, you have to create an official Chinese account in order to reach Chinese targets. It will be more complicated to create a WeChat account. As a consequence, if you are a foreign company and you register overseas. In the project of opening a WeChat Public Account, verifying it unlocks additional features.Chinese users can only have access to the mainland’s account because they need to use a Chinese phone number. The following reports cover the following scenario: Features available – push notifications to users (order information, booking information, etc.)Īll in one place – essential guides to learn the basics Produce high-quality (for your audience) content to push on a high-frequency (daily) basis Regular sharing of information and contentĬan push once per day with up to 8 articles in each pushĮach user can receive 4 pushes per month with up to 8 articles in each pushĬan send personalized content with the help of CRMs The type of WeChat Official is defined based on the pre-defined goals behind the Public Account
WECHAT OFFICIAL ACCOUNT REGISTRATION CODE
Eg.: native eCommerce features (shops, coupons and loyalty programs), WeChat login, WeChat payment, QR code tracking, follower input processing, geo-localization. There are more API and JS-SDK access that gives more flexibility to customized development.Content not searchable on Sogou search engine (搜狗).Appears as how regular friend chats display.
Push notifications send to users as regular chats.4 push articles per month (up to 8 eight articles each time).
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